“Stop wasting time on tire-kickers. Discover how AI-powered mini-commercial videos connect contractors with ready-to-hire homeowners.”
We’ve all been there. You take a call, set up an appointment, maybe even spend hours quoting — only to find out the homeowner was “just looking.”
They weren’t serious. They wasted your time. And you walked away with nothing.
These are tire-kickers, and they’re every contractor’s nightmare. But the good news? There’s a way to filter them out before they ever call your phone.
The traditional lead system is broken:
Lead services like Angi or HomeAdvisor sell the same lead to 3–4 contractors.
Ads bring in lots of clicks — but most are curious shoppers, not real buyers.
Homeowners who don’t trust you yet just shop for the cheapest price.
The result? You spend hours chasing quotes and follow-ups with very little to show for it.
A tire-kicker is someone who’s curious, shopping around, or killing time. They’re not ready to hire — they’re just testing the waters.
A ready-to-hire homeowner, on the other hand:
Has an urgent problem or project.
Wants a trusted professional, not the cheapest option.
Is ready to make a decision and move forward.
The key is making sure the people who call you fall into that second category.
This is where AI-powered mini-commercial videos change the game.
Here’s how they work:
Videos rank in Google & YouTube for homeowner searches (“Boise bathroom remodel”, “Dallas roof repair”).
They’re surfaced in AI reviews (ChatGPT, Gemini, Grok) when homeowners ask “Who’s the best contractor near me?”
They build credibility up front — by the time a homeowner calls, they’ve already decided you’re the pro they want.
That means no more tire-kickers. Just real homeowners who are ready to move forward.
Think about it: homeowners don’t trust ads, and they don’t trust a name on a list.
But when they see a contractor on video — talking, explaining, showing confidence — something changes. They feel like they already know you.
That trust is why AI-powered videos convert far better than cold leads or ads.
Contractors using this system are trading a small $500/month marketing investment for $10,000+ in booked jobs every month.
Why? Because every video builds visibility, trust, and credibility that stacks over time.
No shared leads.
No wasted ad spend.
Just job-ready homeowner leads calling you directly.
You don’t have time to waste on tire-kickers. AI-powered mini-commercials make sure the calls you get are from real buyers ready to hire.
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