If you're constantly losing jobs to the “cheapest guy,” you’re not alone. It’s one of the top complaints we hear from contractors.
You give a solid quote. You know the job inside and out. But the homeowner picks the lowest bid—again.
It’s frustrating, and it feels like your only option is to lower your price or walk away.
But here’s the truth: price isn’t the problem—positioning is.
Why Homeowners Choose the Cheapest Contractor
It’s rarely about money. It’s about:
When all quotes look the same, the lowest price wins by default.
The Real Fix: Compete on Trust, Not Price
Here’s what the best contractors do differently:
1. Differentiate Before the Quote
Don’t wait until the quote to prove your value. Show up with:
Homeowners will feel the difference before they see the numbers.
2. Educate, Don’t Just Estimate
Walk through your quote. Show why your materials last longer, your team works cleaner, and your timeline is shorter. Use plain language and visual aids. Don’t assume they know what’s “standard.”
3. Offer Tiered Options
Instead of one quote, give 2–3 clear options:
It keeps the conversation from being about whether to hire you—and shifts it to how to work with you.
4. Use a Pre-Sell System
A simple pre-sell page or follow-up email with:
What Contractors Like You Are Doing Instead
At By Contractors For Contractors, we realized the fix wasn’t more marketing—it was helping homeowners see the difference before comparing prices.
We built a simple system that helps:
Contractors using it are finally hearing:
“You weren’t the cheapest, but we liked your process.”
Bonus Tool: What’s Your Quote Missing?
Try this 2-minute quiz:
How Much Is Being Late Costing Me? Calculator
It shows what missed jobs (from poor positioning) are really costing you.
